Net adds fell. Adds, churn, or a segment shift, and where?
Net adds are a flow: gross additions minus losses, by plan, region, channel, cohort. When the net number moves, the cause is buried in offsetting components. FactorPrism® locates it — which segments, which direction, starting when.
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The net number hides both stories
Net adds slipping 15% might be acquisition softening in one channel, churn rising in one plan tier, or both at once partially offsetting — in which case the net move understates both problems. Endpoint comparisons and dashboard filters make you hunt for it segment by segment.
The problemFlow metrics defeat standard tools
Net flows cross zero
Segments swing between net-positive and net-negative — the same place ordinary attribution math breaks (see the margin bridge page).
Offsetting movements vanish in aggregates
Strong adds in one region can fully mask a churn problem in another for months.
The shape matters
"Down 15% vs last quarter" misses that the slide started as a step change seven weeks ago in one specific tier.
The flow, located and dated
Movement across every period, not just endpoints
A hump, a ramp, or a step change is found and dated.
Gains and declines reported separately, where they act
"Churn factor localized to the Pro tier, ramping since week 7; acquisition broad-based and stable."
Exact reconciliation
Located factors sum precisely to the net-adds change.
Broad-based vs localized, split on every result
Retention and acquisition teams each see which part is theirs.
Related: Budget vs actual · Revenue bridge · Margin bridge · vs Snowflake's built-in functions
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